About
I’m Joanne Masterson, and I established BlueJProjects to help you improve the value of the information you share with others.
With professional training in copywriting, and over 15 years of experience in data management, I'll help you reach your audience effectively on paper and online.
In serving government clients, artists and nonprofits, I’ve seen the value of information that's simple and clear. When I rewrote technical documents for a government client, the managers no longer needed a costly expert technician to maintain the data system. They could draw from a much larger pool of people who could keep the databases running because they could learn what to do.
When I set up and wrote an email newsletter for an award-winning musician, he enjoyed more bookings and increased traffic to his web site from the first issue, and his mailing list of followers increased over 200% during the first year.
After I rewrote an animal shelter's description of one of their hardest-to-place cases, they found their animal a good new home a few weeks later.
You don’t need hype or unethical tricks to get the results you want, and I don’t use them. Your messages are the most effective when you offer facts and details that matter most to your target audience. Whether you want to make large-scale appeals or pinpoint the one-in-a-million person who’s a good match for your offering, I can help you accomplish your mission with marketing that brings your work to life.
BlueJProjects is located in Alexandria, VA, about 10 miles outside of Washington, D.C. Contact me by email at joanne@bluejprojects.com or call 703-721-0336.