Life of a webmaster

A brief case study showing how page rank dramatically improved for Xtreme Polocrosse website, just by following 2 of Google’s own Webmaster Guidelines

7/28/08: Problem –
Xtreme Polocrosse (www.xtremepolocrosse.com) ranked 25 for “polocrosse equipment USA” and the site owner was not happy.

8/1: Google’s Help –

In Google’s Webmaster Help Center is a page called Webmaster Guidelines, at http://www.google.com/support/webmasters/bin/answer.py?answer=35769

I followed just 2 of the recommendations on this page to improve the rank for Xtreme Polocrosse. These were to:
- Submit an XML sitemap and
- “Make sure that your TITLE tags and ALT attributes are descriptive and accurate”

8/1 Remedies:

1. I created an xml Sitemap: using free tool at http://www.xml-sitemaps.com/. I uploaded the Sitemap and submitted it to Google using Google’s Webmaster Tools (you can use them too, by creating a free Google account).
2. Title tag update — I changed the TITLE attribute from “Xtreme Polocrosse” to “Xtreme Polocrosse | Australian polocrosse equipment shipped from USA for extreme fun playing polocrosse” for 2 pages.

8/5 Results:

- Xtreme polocrosse ranks #3 for “polocrosse equipment USA”

Conclusion: Google’s own advice seems to be paying off. I will be paying more visits to their Webmaster Guidelines pages. How about you?