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Category Archives: Content marketing

Does Humor Help or Hurt as a Marketing Strategy?

Humor in marketing is worth thinking about seriously

People love to laugh. We want to laugh. We tell others about things we think are funny.  So, is it good to use humor in your marketing plan? Laughter Can be Good for You, and Your Brand Depending on who you ask, a zany or silly approach can either help or hurt your business.  In
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Content Marketing: Will it work in the Smartphone age?

woman with smartphone

They say content is king. But is anyone going to read a 14-page e-book on a smart phone on the subway? Should you even build informative content for today’s website visitor? The big question: If we believe most people will access the Internet mainly with a smartphone, should we still build content for reading? We
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