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Category Archives: Keys to Website Effectiveness

Why Let Visitors Rate Your Content?

GD 5-star rating system plugin in action

Summary: How do you highlight the most useful content on your site?  A star rating system lets your visitors sort out your best content in a list, automatically. Hey, everybody.  GFXTown.com has a great example of how to use a star rating system to let your visitors sort out your best content in a list,
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Grab Headline Power to Prevent Content Death

Engrossed reader

If you blog or write to promote your work, you need readers. Unless your readers actually dig into your content, even your best articles are dead on arrival. What makes people read? An attention grabbing headline. How important is the headline? Without a hypnotic headline, your message will perish unread. In the book Ogilvy on
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Marketing Sanity from the Radical Business Guy

Tad Hargrave

Do you ever get frustrated trying to market your business on the Web? There are so many important factors – publishing mechanics, social media, blogging, Search Engine Optimization, creating landing pages, looking at visitor statistics, writing engaging content, developing a target market, strategy for Google Adwords, developing products…. Does your head spin?  I’ll admit it
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Glassy Future Look Bright?

watching a screen

Read this. Bret Victor dared ask: Should the future look glassy? Whether you live offline or online, read this. If you miss Steve, read this. If you make things for people, read this. If you, too, want to invent things — programs, classes, ideas, whatever your art – Read this. It will change how you
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How to Learn What Your Customers Really Want

As a web designer, I can appreciate the hard knocks small business owners experience when launching their first products or services.  Many have worked hard to create great web content for their customers.  They have put together sales pages and articles, asked for criticism, worked through all the issues.  They have been brave, leading webinars,
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