Web Design Before and After: Jazz Singer Jane L. Powell

The problem:   Jazz vocalist Jane L. Powell’s bold performances and spicy style had outgrown her original web design.

Mood change needed: outdated design no longer conveyed the performer's vibrant style (click for larger image)

Jane’s original site was outdated, and lacked important tools that fans and agents needed to appreciate and promote her as a musician:

• Dark subdued color scheme didn’t convey her exuberance on stage or her vivacious personality
• Fans and booking agents had no way to see her performance schedule
• Site visitors could not buy her original tunes
• Her performance video samples included more talking than singing
• Presenters didn’t see the photos and resources they could use to promote her appearances

The Solution: Jane’s website remains published in HTML, re-designed with colorful visual impact, and media that fans and presenters want and need.

Jane sings, and so does her website. Visitors appreciate her uplifting energy even before they click the video, which opens with a song

• New visuals instantly convey her energy on stage
• Google Calendar posts her schedule to fans, which her agent can maintain from anywhere
• A new MP3 player enables visitors to sample, purchase and download tunes
• A press kit with a downloadable high-resolution headshot allows presenters to easily promote her appearances
• Free weekly site-visit reports tell Jane and her agent which are the most popular items on her site (most often, it’s the headshot)

Need some objective feedback, or new tools to improve your website’s performance?

A Website Debug Review from BlueJProjects quickly pinpoints issues you may be too close to see, with clear guidance on what to fix first.